Auto Loans and the Big Three
Saturday, August 29th, 2009Car makers in the United States are in dire straights. Both Chrysler and General Motors have been in Washington DC to request government loans to help them get back on their feet. Without a loan, they risk going bankrupt and laying off thousands of workers. The long term shock waves could affect car dealership, car accessory manufacturers and auto shops. Despite strong indications over the years that the American auto makers should shift focus to more energy efficient and smaller cars, their slow response to change left them behind foreign competitors. Recent economic developments hit the already struggling GM hard. In addition, consumers are now more reluctant to jump into auto loans, financing and new car purchases.
GM is undertaking various incentives to entice consumers into buying from them. The company is offering big cash rebates for customers and has expanded its employee discounts. One program even allows dealers and current and retired employees to offer employee discounts to friends and family. Some credit unions have joined forces with GM to provide auto loans at lower rates. The partnership is called “Invest in America.” It will offer lower interest rates on auto loans and significant discounts on the retail prices of GM cars. It is estimated that the venture will offer $10 billion in auto loans to consumers. The deals and auto loans will begin in the Midwest, and are anticipated to expand to the rest of the country. Additional auto loans and great deals may abound in 2009, as speculation circulates that the other two big auto makers are discussing a similar deals with credit unions.
Time will tell if offering consumers discounts and great rates on auto loans will be enough to give American car companies the boost in sales they need. The major U.S. car manufacturers are hoping that a combination of boost in sales, modifications to their business strategies and a loan from the government will be enough to help them out of troubled waters. The once almighty big three auto manufacturers are now analyzing the business models of foreign car companies to chart a course ahead. The crises these companies are confronting will cause them to change or disappear. Hopefully it is not the latter, as the affects would be devastating to so many associated businesses and workers.